It\’s obvious that social media and the mobile revolution are disrupting the shopping experience as we know it. At this point, most people rely on these digital tools to give them additional info about the products and services they\’re thinking of buying. Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world-wide, especially in select Asian and African countries.
With help from mobile survey experts Jana, we surveyed 3500 respondents on the impact social media and mobile has on the shopping experience from residents in Ghana, Kenya, Nigeria, South Africa, India, Indonesia and the Philippines. read more