XYZ acquires .Storage top level domain name

The company that runs the .xyz domain name, has added the 10th domain in its portfolio.

XYZ has announced that it has acquired the .storage top level domain name. Self Storage Co., a subsidiary of self-storage giant Extra Space Storage, Inc., assigned rights to the TLD effective April 18. Self Storage Co. owns the domain name Storage.com.

Instead of pricing certain domain names at a premium, .storage will be launched with all domains available at a fairly high price. XYZ CEO Daniel Negari told Domain Name Wire that the domain name will be priced similarly to .theatre.

A quick search of registrars this morning shows that .theatre domains are retailing for about $600-$800.

XYZ might not stop at ten top level domain names. On his blog, Negari says:

We are still in acquisition mode with cash in-hand, and I am loaded for bear. Due to our intimate knowledge, experience and close partnerships with registrars, we are prepared to acquire more domain extensions.