The parent company of WordPress, Automattic, has announced its acquired the top-level domain .blog—which, according to Marketing Land, did cost the company around $19 million.
WordPress in their blog to announce the buy out says
“Now we’re excited to announce a brand new way to create a unique identity for your website: .blog, a top-level domain extension that will let you create a customized name and web address for your site.”
How .blog was born
Automattic — the parent company of WordPress.com — secured the rights to oversee and operate the sale and registration of .blog domains, a new and never-before available top-level domain. You’ll be able to purchase a .blog domain at WordPress.com or through our partner domain name registrars. And again, the .blog domain will be available to everyone, regardless of what kind of site you have or who hosts it.
Domain registration prices are still being finalized, but they will be in the standard range for new top-level domains with some premium pricing for higher-value names. The domain names will become available through traditional timeframes such as “sunrise” (the period during which trademark owners can purchase domain names) and “landrush” (the time in which applications can be received prior to general availability).
Find the WordPress blog here: